A launch built to reduce risk.
The GA blueprint.
A news channel has no warm-up period. From the very second it goes on air, GA will be measured against the giants of international news. Everything, from newsroom workflow to broadcast technology, has to be ready before launch, and first-in-class.
World class from day one.
Launching with the support of BCE, RTL and ENEX.
GA has an agreement with RTL Group and BCE: the channel will be hosted for its first three years inside one of Europe's leading broadcast hubs, in Luxembourg, with full technical support from BCE. GA's pilot programmes are already being produced with the support of ENEX, and access to the ENEX's news feeds boosts our capability from day one. The team is sized precisely for the schedule: neither overbuilt like a legacy network, nor underbuilt like a start-up. GA starts where most channels take over five years to arrive.
Editorial Identity
GA is hosted, not incubated. BCE provides the technical home of the channel; RTL and ENEX advise and support. The editorial direction, the newsroom and the content remain entirely with GA. This arrangement gives GA the infrastructure of a major European broadcaster and the reach of a global news exchange from its first day on air, without compromising its editorial identity.
Technical Parity
BCE takes on full technical production, with the same broadcast technology and experienced professionals that serve RTL Group. With the support of ENEX, GA has access to footage from the world's newsrooms and pooled correspondents across the globe. From day one, GA is produced, transmitted and distributed to the standard of other global news channels, with no technical ramp-up.
Operationality
RTL advises GA management across every production and planning channel department. This advice is on GA's request. GA runs the channel, RTL supports with its world-leading experience when called. The effect is to de-risk the launch and save time: GA starts on day one in conditions of technical and managerial efficiency that other channels take years of trial and error to reach.
Commercial Signal
Being hosted by BCE, advised by RTL and supported by ENEX tells distributors, advertisers and partners what GA is: an international news channel produced to a world-leading standard, built to sit next to the BBC, CNN and Al Jazeera from day one.
